Seattle’s connection to Asia just grew stronger. Last week, the Taiwan Tourism Administration (TTA) unveiled its first official U.S. office in downtown Seattle, opening the Taiwan Tourism Information Center (TTIC) at Two Union Square. The move reflects Taiwan’s growing efforts to promote travel, cultural exchange, and partnership across the Pacific — and positions Seattle as the perfect launch point for the island’s latest tourism initiative: Waves of Wonder.

The new office comes as Taiwan looks to build on growing interest from U.S. travelers and Seattle was a natural choice for this milestone. With direct flights to Taipei offered by EVA Air, China Airlines, STARLUX Airlines, and Delta Air Lines, the city is already a key gateway to Asia, so it’s easy to see why Taiwan would select Seattle for its first U.S. tourism outpost.

“Seattle’s vibrant, globally engaged community is the perfect setting for our first U.S. tourism office,” said Ben Huang, director of the International Affairs Division at TTA. “This new center enables us to connect more deeply with American travelers and share the unique, inspiring experiences that Taiwan has to offer.”

Waves of Wonder

The TTIC’s opening was celebrated with a series of events that highlighted Taiwanese culture and hospitality. We joined more than 200 guests — including travel industry professionals, media, and local officials — who gathered at The Four Seasons Seattle for an afternoon featuring indigenous music and dance, Taiwanese-inspired cuisine, and a lantern-lighting ceremony. The event mirrored the spirit of Taiwan’s new campaign Waves of Wonder, which invites visitors to explore all the diversity the country has to offer.

From the marble cliffs of Taroko Gorge and the forests of Alishan to the energy of Taipei’s night markets and the quiet beauty of Sun Moon Lake, Taiwan offers a wide range of destinations. The country is also known for its hot springs, mountain trails, and its food scene — from street stalls to Michelin-starred restaurants.

Looking ahead, the TTIC plans to partner with Seattle institutions for cultural festivals, travel workshops, and community events that further connect the two regions. For those curious about what makes Taiwan so special, the TTIC invites visitors to stop by, enjoy a cup of Taiwanese tea, and start planning their next great adventure.