We let you in on the fact that Prime Video was the first streamer to debut a TV show at SXSW under the fest’s new film & TV programing. That happens with the screening of “Swarm” on March 10 – the opening day of SXSW.

But that’s not your only chance to catch Prime Video fare. In addition to rolling out nine original titles, Prime Video will be making its presence known around Austin with a mini-mart pop-up for “Swarm” and its other programming.

Head to Hotel San Jose for the full experience and immerse yourself in themed activities including a styling suite, manicures and nail art, and even a semi-permanent tattoo parlor if you’re interested in inking your favorite Prime Video icon. Curated cocktails and themed beverages are also on tap as DJs spin throughout the weekend.

It all goes down at Prime, Texas, Hotel San José (1316 S Congress Ave.) March 10 – 12.

Also, keep your eyes peeled for these Prime Video stunts around the city.

Swarm Mini-Mart Pop-Up

Swing by the Austin Motel’s (1220 S Congress Ave.) main lobby and check out the world of “Swarm,” including Dre’s getaway car photo moment complete with blood-stained seats, a wrapped dead body, and the ominous buzz of bees overhead – not for the faint of heart. And this mini-mart comes stocked with junk food snacks and drinks with Swarm-branded souvenir cups. You can also catch never-before-seen clips of the series on the surveillance monitors and enter for a chance to win prizes, including a Swarm branded-bucket hat like Dre’s in the show.

Friday, March 10 from 12PM – 3PM & Saturday, March 11 from 12PM-5PM
The Austin Motel, 1220 S Congress Ave, Austin, TX 78704

Carnival Row Street Teams

The iconic Faeries from Carnival Row will be flitting about, most notably around Rainey Street, Sixth Street, and South Congress, so get your camera ready for a gram worthy pic.

Saturday, March 11 from 11AM – 5PM CT

On Tour: Daisy Jones & The Six Tour Bus Photo Op

Rock it like it’s the 70’s. Hit up the Daisy Jones & The Six, tour bus at Austin Motel for a peek into what it’s like to be a rock band on tour. 70s decor will take you back to the good ol’ days, and a ‘far-out” branded polaroid will capture you basking in the nostalgic glow. 

Saturday, March 11 from 12PM – 6PM & Sunday, March 12 from 12PM-4PM
The Austin Motel, 1220 S Congress Ave, Austin, TX 78704